If you’re gonna donate, do it soon
… or at least, do it before August or so. Later donations are partly wasted.
This is because, obviously, political groups can’t know in advance how much people will donate. If donations have been small so far, a group is likely to skimp on spending (on political ads for example).
Then, even if donations really pick up at the end of campaign season, the group may not have a good way to spend that last-minute cash effectively. For example, if they buy last-minute political ads, those ads are unlikely to have as much impact as ads spaced out over time.
It’s (mostly) about the swing states
“Swing states” are states that could go either way, electing a Republican or a Democrat; they’ll decide the 2024 Presidential election, and there only a few: Arizona, Georgia, Michigan, Montana, Nevada, North Carolina, Ohio, Pennsylvania, and Wisconsin.
So, when donating, donate to projects/campaigns ones that will make a difference “on the ground” in a swing state. For example, if you live in California, you’ll do more good (related to stopping Trump) donating to a political ad campaign targeting, say, Arizona voters, rather than California voters.
Choose campaigns carefully
Even though we recommend a group here, not all of the group’s projects/campaigns will necessarily help stop Trump in 2024.
One common reason is that many groups cover a wide range of issues– for example, besides elections, they might work on climate change or police reform. Those are important issues, but fixing them won’t stop Trump in 2024. And Trump winning in 2024 will set back just about every good cause there is, in our opinion.
So, donate to projects/campaigns that are specific to affecting either the 2024 Presidential or US Senate races.
(See the FAQ page for why we include the Senate races but not the house races.)